About NASGD
NASGD is the first dealer led trade association for the people who install and service standby power. No manufacturer holds a seat on our board and no manufacturer sets our agenda, because a trade this essential needs a voice that answers to the people doing the work. Founded and funded by nine dealers and industry leaders, backed by our founding OEM and affiliate partners, and growing every month.
Core Objectives
Advocacy & Voice
We are the united voice of the standby generator dealer. We champion fair policies, strong partnerships, and market recognition to ensure our members' perspectives shape the future of the standby power industry.
Collaboration & Growth
We strengthen the dealer network through shared learning and mutual support. We invest in the knowledge and training that empowers members to thrive and expands their vital role in community energy security.
Integrity & Innovation
We lead by operating with honesty and accountability. We embrace forward-looking strategies and new technologies to keep our members ahead of the curve in an evolving energy landscape
Our Story
NASGD was formed by working dealers who kept running into the same problem: no one spoke for them. Not manufacturers, not utilities, not the bodies writing the codes they install to. So nine dealers and industry leaders founded and funded the association themselves, and wrote into its charter that it would stay independent.
Our Mission
To help independent dealers build stronger, more profitable businesses through education, connection and a collective voice the industry cannot ignore. Our vision is to be the home of the standby generator dealer across the United States and Canada, raising the whole profession as home standby power becomes essential infrastructure.
Set a
Higher Standard
Encourage innovation among dealers in efficiency and quality.
Level Up
the Industry
Elevate professionalism across dealers, installers, and service providers.
Increase Awareness of Standby Power
Lead public education campaigns on the importance of backup power.
Establish High-Standard Certifications
Seek National Accreditation and recognition for NASGD standards.
Our Program Pillars
Backed by our partners
NASGD is supported by a founding OEM partner and a growing roster of affiliate partners.
FOUNDING OEM PARTNER
AFFILIATE PARTNERS
300+
9
2
dealers signed on early
founding dealers and industry leaders
countries served, the United States and Canada
Live webinars and events
The webinar series runs now, with industry leaders on the practical problems dealerships actually hit.
Next webinar
NASGD webinar series
Ongoing
Peer groups and meetings
TBC
A live session with industry leaders, open to members. Recordings go to the member library afterwards.
Peer groups organised by revenue and market, plus general meetings through the year and an annual gathering.
Why this trade matters
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
11 hours
the average U.S. customer went without power in 2024, nearly double the previous decade
80%
of those hours came from major events, including Hurricanes Beryl, Helene and Milton
$121 billion
the cost of major outages to U.S. electricity customers in 2024
What the board says
“NASGD exists to give dealers a strong, independent voice and to raise what backup power means for our communities.”
Jesse Adams
CEO Adams Inc. · Board Chair
“NASGD exists to give dealers a strong, independent voice and to raise what backup power means for our communities.”
Jesse Rack
CEO Rack Electric · Vice Chair
“This industry works best when dealers learn from each other, hold themselves to a higher benchmark, and show up prepared when customers need us most.”
Grant Winston
Current Power Technologies · Director
“NASGD brings together operators who care about doing things the right way while building durable, values-driven businesses.”
Joanne Foley
Generators On Demand · Treasurer
“Strong governance, sound operations, and financial discipline are what allow this industry to grow responsibly, and NASGD reinforces that foundation.”
What we hold to
Six commitments the board holds the association to. They were written by dealers, and they are the test for anything NASGD puts its name on.
Dealer-led voice
The men and women on the ground, dealers, shape the future of the industry.
Collaboration over competition
Stronger together, sharing openly and supporting one another to lift the whole trade.
Constructive advocacy
Engage policymakers and OEMs with solutions that protect independence and drive progress.
Straight talk & action
No spin, no fluff. Honesty, clarity, and measurable results over rhetoric.
Respect & community impact
Honour the tradespeople who keep communities powered, and the public trust that carries.
Innovation and excellence
Anticipate change, set the benchmark for safety and reliability, keep dealers ahead.
Join the dealers building the home of this industry.
One form, basic membership from $500 a year, and a growing network of standby generator dealers across the United States and Canada behind you.
Questions first? 925-275-6663. | help@nasgd.com