ABOUT US
By Dealers. For Dealers. For the Future of Standby Power.
The National Association of Standby Generator Dealers (NASGD) is a nonprofit, OEM-agnostic business league created to unify, strengthen, and protect the dealer community. Membership is free for all U.S. standby generator dealers because every dealer — from small independents to multi-state operators - deserves a voice, resources, and representation.
NASGD is governed, shaped, and led by dealers. Our purpose is simple:
to elevate the standby power industry through advocacy, innovation, and collaboration - ensuring backup power is recognized as essential infrastructure, not a luxury.
We provide a national platform where dealers can learn, connect, influence policy, raise industry standards, and work together to solve shared challenges. As the first independent association of its kind, NASGD exists to serve the people who keep America powered when it matters most.
Meet The Team
Board Chair / President, Adams
Jesse Adams
Jesse Adams is the President of Adams, a multi-generation, family-owned contracting company headquartered in Wisconsin, providing electrical, HVAC, plumbing, solar, smart technology, and standby generator solutions across multiple markets.
As Board Chair of NASGD, Jesse brings both credibility and conviction to the organization’s mission. His leadership reflects a commitment to protecting dealer independence, elevating professionalism across the industry, and ensuring that standby power is recognized not as a luxury, but as essential infrastructure for modern life. Jesse’s blend of legacy stewardship and forward-thinking leadership helps anchor NASGD as a principled, practical, and dealer-driven association.
Executive Director / Former Chief Operating Officer, Oak Electric
Michelle Behrendt
Michelle Behrendt serves as the Executive Director of NASGD, responsible for the day-to-day execution, operations, and delivery of the association’s mission. From launch through ongoing growth, Michelle acts as the operational engine of NASGD, ensuring that strategy turns into action, commitments turn into results, and members receive tangible, practical value.
Michelle’s credibility with NASGD members is rooted in lived experience. She understands the realities dealers face-labor constraints, dispatch pressure, service quality expectations, OEM coordination, and the constant need to balance growth with execution-because she has managed those challenges firsthand. Her leadership at Oak was defined by disciplined systems, process adoption, and a strong focus on team development and accountability.
As Executive Director of NASGD, Michelle brings structure, clarity, and operational rigor to the association while maintaining deep respect for dealer independence. Her role is to ensure NASGD remains focused, well-run, and grounded in the real needs of the dealers it exists to serve.
Member / VP of Strategy, The Goodrich Organization
Steven Gurley
Steven Gurley leads The Goodrich Organization, the family office of industry icon Ken Goodrich, best known for the historic growth of Goettl Air Conditioning and as a key investor in A1 Garage. In this capacity, Steven drives strategy, M&A, innovation, and marketing across the firm’s portfolio of holding companies.
One of his primary focuses is the aggressive expansion of Generator Partners, the firm’s national standby power platform. This vertical launched in 2024 now includes Gen Pro (Houston), Suncoast Power (Tampa), Kenerator (Dallas), and Never Dark (Carolinas).
Serving as Secretary of NASGD, Steven is pushing the organization to innovate and tech-enable for the benefit of all dealers. He brings an "Investor-Operator" perspective to the board, equipping independent dealers with the tools to look beyond the daily grind and build their businesses into valuable, scalable assets.
Member / Founder & CEO, Power Support Partners
Hamilton Powell
Hamilton Powell is the Founder and Chief Executive Officer of Power Support Partners, a fast-growing home generator platform company headquartered in Atlanta. Launched in 2023, Power Support Partners is focused on partnering with and supporting generator companies across the Southeast-providing centralized operational, marketing, and financial resources while preserving local leadership and customer relationships.
Hamilton’s experience building platforms that respect operators while raising professional standards aligns closely with NASGD’s dealer-led mission. His perspective helps reinforce NASGD’s commitment to strengthening the standby power industry.
Vice Chair / Vice President, Rack Electric
Jesse Rack
Jesse Rack serves as CEO of Rack Electric, Energy, and A/C where he leads operations, business development, and strategic growth for the company specializing in standby generator solutions and electrical contracting across residential, commercial, and industrial markets. Under his leadership, Rack has grown to become the largest independent generator dealer in the Southeast and a trusted regional operator recognized for its responsiveness, integrity, and commitment to customer satisfaction.
As Vice Chair of NASGD, Jesse brings a practical, execution-driven perspective to the table, blending discipline, growth-focused strategies, and people-centric leadership. His approach aligns seamlessly with NASGD’s mission to elevate industry standards, empower dealer independence, and ensure the long-term vitality of the standby power sector.
Treasurer / CEO, Generators On Demand
Joanne Foley
Joanne Foley is a seasoned operations executive with a diverse background spanning real estate, finance, education, insurance, and business ownership. She currently serves as Chief Operating Officer of Generators on Demand, where she leads operational strategy, financial oversight, systems development, and organizational scaling within the standby generator industry.
Joanne brings to NASGD a steady, operator-minded perspective shaped by years of hands-on leadership. Her background in financial discipline and business operations supports NASGD’s broader mission to elevate professionalism, strengthen dealer independence, and ensure the long-term stability of the standby power industry.
Member / Vice President, Boudreaux’s Electrical Services
Justin Boudreaux
Justin Boudreaux serves as Vice President of Boudreaux’s Electrical Services, a second-generation electrical and standby generator company that has supported homes, businesses, and critical facilities across South Louisiana for more than four decades. The company specializes in residential and commercial electrical work, standby generator installation and service, and emergency electrical response-capabilities that are especially critical in the Gulf Coast region.
As part of NASGD, Justin contributes a grounded, regional perspective shaped by real-world emergency response and long-term dealer operations.
Member / President & Founder, Penco Electric & Generators
Paul Thomas
Paul Thomas is the President and Founder of Penco Electric & Generators, a family-owned electrical and standby generator company serving the Chicagoland market. With nearly two decades of experience in the trades, Paul has built his business the right way—starting with core electrical services and deliberately expanding into standby power as customer needs and expectations evolved.
As a founder who remains closely involved in day-to-day operations, Paul brings a grounded, dealer-first perspective to NASGD. His experience scaling a generator business from within an electrical contracting company reflects the real-world challenges—and opportunities—faced by independent dealers across the country, making his voice a valuable part of NASGD’s mission to strengthen and elevate the standby power industry.
Member / Chief Executive Officer & Co-Founder, Current Power Technologies
Grant Winston
Grant Winston is the Chief Executive Officer and Co-Founder of Current Power Technologies, a Texas-based electrical and standby power company serving residential and commercial customers across Central and Southeast Texas. Since launching the business in 2019, Grant has led its growth from a hands-on startup into a multi-market operation built on disciplined execution, strong manufacturer partnerships, and a relentless focus on reliability.
As a builder actively scaling a modern generator business, Grant brings a grounded, operator-level perspective to NASGD. His experience reflects the opportunities and challenges faced by growing independent dealers, and his commitment to values-driven leadership aligns naturally with NASGD’s goal of elevating standards, professionalism, and collaboration across the standby power industry.
NEWS
Standby Generator Dealers in The Press
Stay tuned for member stories, advocacy updates, case studies, and national press coverage as NASGD leads the conversation on backup power, resilience, and dealer independence.