About NASGD
The National Association of Standby Generator Dealers (NASGD) is a non-profit organization dedicated to empowering independently owned standby generator dealers across the nation. Our mission is to provide a united voice, valuable resources, and a platform for collaboration—at absolutely no cost to our members.
As grid instability rises and reliable energy becomes increasingly critical, standby power providers are at the forefront of ensuring energy security for homes, businesses, and communities. NASGD stands beside its members, advocating for their interests, fostering industry growth, and driving innovation in the backup power sector.
Through advocacy, education, and a strong dealer network, we create opportunities for members to share knowledge, gain industry insights, and stay ahead in a rapidly evolving energy landscape. Together, we strengthen the industry that keeps the lights on when it matters most.
Core Objectives
Advocacy & Voice
We are the united voice of the independent dealer. We champion fair policies, strong partnerships, and market recognition to ensure our members' perspectives shape the future of the standby power industry.
Collaboration & Growth
We strengthen the dealer network through shared learning and mutual support. We invest in the knowledge and training that empowers members to thrive and expands their vital role in community energy security.
Integrity & Innovation
We lead by operating with honesty and accountability. We embrace forward-looking strategies and new technologies to keep our members ahead of the curve in an evolving energy landscape
Our Core Values
Dealer-Led Voice
The men and women on the ground - dealers - shape the future of the industry.
Innovation & High Standards
We anticipate change, set benchmarks for safety and reliability, and embrace new technologies to keep dealers ahead.
Straight Talk & Action
No spin, no fluff - we prioritize honesty, clarity, and measurable results over rhetoric.
Respect & Community Impact
We honor the tradespeople who keep communities powered, while amplifying our role in safety, resilience, and public trust.
Collaboration Over Competition
We are stronger together, sharing openly and supporting one another to elevate the entire industry.
Constructive Advocacy
We engage policymakers, OEMs, stakeholders and other associations with solutions-oriented dialogue that protects independence and drives progress.
Our Program Pillars
Our Mission
NASGD elevates the standby power industry through advocacy, innovation, and collaboration — ensuring backup power is no longer a luxury, but a cornerstone of safety, resilience, and modern life.
Why Join NASGD
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National voice for dealers, OEM-agnostic
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Access to training, advocacy, and certification
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Network of peers across the U.S.
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Free standard membership for all dealers
“NASGD exists to give dealers a strong, independent voice and to raise the standard of what backup power means for our communities.”
Jesse Adams
Adams, Inc.
“NASGD brings together operators who care about doing things the right way while building durable, values-driven businesses.”
Grant Winston
Current Power Technologies
“This industry works best when dealers learn from each other, hold high standards, and show up prepared when customers need us most.”
Jesse Rack
Rack Electric
“Strong governance, sound operations, and financial discipline are what allow this industry to grow responsibly—and NASGD reinforces that foundation.”
Joanne Foley
Generators On Demand