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As we close out Women in Construction Month, NASGD is proud to recognize 10 women who are helping power the standby generator industry. Across both dealerships and manufacturers, these leaders are driving growth, raising standards, and shaping the future of standby power. Their contributions span every level of the industry - from field operations to executive leadership - and reflect the strength, innovation, and professionalism that continue to move this market forward. 202

The standby generator industry reached an important milestone this week with the national launch of the National Association of Standby Generator Dealers (NASGD). Dealers from across the country joined the organization’s first national kickoff call on March 11, marking the beginning of a new dealer-led trade association focused specifically on the standby power industry. The goal of NASGD is straightforward: bring generator dealers together to strengthen collaboration, elevat

As standby power becomes essential, the cost of poor workmanship rises . Improper installation, inconsistent service practices, and undertrained technicians don’t just cause callbacks-they erode public trust, strain municipal relationships, and invite regulatory scrutiny across the entire industry. That’s why the next phase of growth must focus on standards, certification, and accountability . Higher standards benefit everyone: Customers receive safer, more reliable syste

The standby generator market is experiencing three forces at once: explosive demand growth, increased consolidation, and heightened financial interest from private equity. None of these trends are inherently bad. Growth brings opportunities. Investment can fuel scale, systems, and innovation. Consolidation can professionalize fragmented markets. But transitions of this magnitude create tension, especially for independent dealers. Local operators must navigate: Competing

The standby generator industry has grown up. What began as a niche offering has evolved into a nationwide ecosystem of dealers, technicians, service providers, distributors, and partners supporting millions of systems in the field. With that growth comes complexity-and responsibility. Dealers today face challenges their predecessors never imagined: Rapid demand spikes after storms and disasters Increasing code complexity and permitting scrutiny Workforce shortages and tr

Severe weather. Aging grids. Growing dependence on electricity. Across the country, prolonged outages are no longer rare events-they’re expected disruptions. Homes now rely on power not just for comfort, but for medical devices, communications, security systems, remote work, and basic safety. For small businesses, power interruptions can mean lost inventory, broken trust, or closure. Standby power has quietly crossed a threshold: it’s become essential infrastructure. This