Stop Guessing: Measure the Marketing Metrics That Drive Dealer Success

INTRODUCING THE NASGD WEBINAR SERIES
Marketing Efforts That Drive Real Business Results
Stop guessing and start growing. Join us for a 50-minute deep dive into the metrics that define success for modern generator dealers.

Optimize Your Ad Spend
In this first-of-its-kind live session, we are stripping away the jargon to show you exactly how to measure marketing effectiveness. Whether you join live or watch the recording, you will leave with a roadmap for 2026.
DATE
August 26, 2026
TIME
50 Minutes
Plus Live Q&A
COST
Free
About Our Speakers

Jesse Rack
Host | CEO, Rack Electric | NASGD
Founding Board Member
Jesse Rack has built Rack Electric into one of the most successful standby power dealerships in the country, and he did it by treating marketing as an investment to be measured, not a cost to be hoped about.
As a founding board member of NASGD, Jesse is passionate about helping independent dealers run stronger, more profitable businesses.
In this session he pulls back the curtain on the exact numbers he watches every week, so members walk away knowing how to tell which campaigns are booking real jobs and which are quietly draining the budget. It is practical, dealer to dealer insight you can apply the moment the webinar ends.

Bodhi Gallo
Bodhi Gallo lives inside dealer marketing data every day, running digital campaigns for home service businesses across the United States and Canada.
As Co Founder of Stryker Digital, he knows what the platforms are really telling you behind the dashboards, which numbers matter, which are vanity, and how to turn a confusing report into booked installs.
In this webinar Bodhi gives members the tools to read their own marketing with confidence, spend smarter, and stop guessing where their leads come from.
His goal is simple, to help every dealer get more out of the money they are already spending.
Why Attend Live?
Seats are limited to ensure an interactive environment. Participating live gives you the chance to ask our experts specific questions about your dealership's unique challenges during our Q&A segment.



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