The Mission | National Association

Our Mission

Elevating the Standby Power Industry

NASGD exists to unify and empower standby generator dealers through advocacy, innovation, and collaboration. We are the nation’s first independent, dealer-led voice committed to raising industry standards, strengthening dealer independence, and ensuring backup power is recognized as essential infrastructure — not a luxury. Our mission is simple: help dealers thrive while advancing safety, professionalism, and public trust across the entire standby power ecosystem.

The Pillars of Our Mission

Advocacy That Protects Dealers

We champion dealer interests at the national, state, and local levels — providing a unified, constructive voice with policymakers, utilities, and OEMs. NASGD ensures that regulations, industry standards, and market forces work for dealers, not against them.

Raising Industry Standards

We promote uniform, professional installation and service practices that exceed code. By advancing safety, reliability, and innovation, NASGD helps elevate professionalism across every corner of the standby generator industry.

Workforce Development

NASGD supports training pipelines and certification programs that prepare the next generation of installers, service technicians, and dealer leaders. A stronger workforce strengthens every community we serve.

Public Awareness & Education

We lead initiatives that help homeowners, businesses, and communities understand the importance of backup power. NASGD is committed to positioning standby power as a critical component of modern safety, resilience, and energy security.

A Mission Built by Dealers, For Dealers

NASGD brings together thousands of standby generator dealers — from small independents to multi-state operators — to build a stronger, safer, and more resilient industry. By sharing knowledge, elevating best practices, and supporting one another, we ensure that dealers have the tools, resources, and voice needed to succeed in a rapidly evolving energy landscape.

Powering the Future, Together

NASGD is committed to advancing a unified, dealer-led mission that protects independence, raises standards, and promotes the essential role of standby power in modern life. Our work strengthens the businesses that keep communities running when it matters most.