NASGD Launches Nationally to Unite Standby Generator Dealers

The standby generator industry reached an important milestone this week with the national launch of the National Association of Standby Generator Dealers (NASGD). Dealers from across the country joined the organization’s first national kickoff call on March 11, marking the beginning of a new dealer-led trade association focused specifically on the standby power industry.

The goal of NASGD is straightforward: bring generator dealers together to strengthen collaboration, elevate industry standards, and create a unified voice for the businesses installing and servicing standby power systems across the United States.

Why NASGD Was Created

The standby generator market has grown rapidly over the past decade as power outages become more frequent and homeowners increasingly view backup power as a necessity rather than a luxury.

Despite this growth, generator dealers have historically lacked a national trade association focused specifically on their needs. While other industry

organizations exist, most focus on broader power generation sectors or regional markets.

NASGD was created to fill that gap.

The association is designed to be independent, dealer-led, and OEM-agnostic, ensuring that the professionals working directly with customers and communities remain the driving force behind the organization’s direction.

Early Momentum Across the Industry

During the launch call, organizers shared that NASGD has already gained significant traction in a short period of time.

Key milestones include:

• Establishing 501(c)(6) trade association status

• Securing initial funding from founding board members

• Hiring a professional association management company

• Growing to 297 dealer members nationwide

• Setting a near-term goal of 1,000+ dealer members

  
  

The association has also begun introducing itself at major industry conferences and events, helping build awareness among generator dealers across the country.

Key Initiatives for Dealers

NASGD leadership outlined several early initiatives designed to provide practical value for generator dealers.

Dealer Peer Groups

The organization plans to launch regional and size-based peer groups, allowing dealers to collaborate with non-competing businesses to share best practices, operational strategies, and industry insights.

These groups are intended to foster stronger collaboration within the dealer community.

Industry Data and Reporting

NASGD is preparing to release a State of the Standby Power Industry Report, which will serve as a central resource for market insights, trends, and industry data.

This report will help dealers better understand market conditions and plan for future growth.

Equipment Exchange Platform

A dealer-to-dealer equipment exchange board has also been launched on the NASGD website. This platform allows dealers to buy, sell, and locate excess or used equipment across the network.

The exchange is expected to evolve into a valuable operational tool as membership grows.

Technical Resource Library

NASGD is building a centralized library of generator manuals and technical documentation so technicians and dealers can quickly access critical resources.

Training and Certification

Another major priority will be developing training and certification programs for generator installers and service technicians.

The organization is exploring both virtual and in-person training programs, as well as the long-term possibility of establishing a dedicated generator training academy.

A Dealer-Driven Organization

One of the defining characteristics of NASGD is its governance model.

The association is structured so that active generator dealers lead the organization and guide its priorities, ensuring that real-world industry challenges remain the focus of its work.

This dealer-first approach is intended to create a stronger, more collaborative industry community.

Looking Ahead

In the coming months, NASGD will focus on expanding membership, launching peer groups, publishing its first industry report, and continuing to build tools and resources for dealers.

Membership in the association is currently free, allowing dealers across the country to join and help shape the future direction of the organization.

As backup power continues to become essential infrastructure for homes and businesses, NASGD aims to ensure that the dealers who install and support these systems have a strong voice, shared resources, and a collaborative network to help the industry grow.

Generator dealers interested in learning more or joining NASGD can visit www.nasgd.com